How to give your Kickstarter project an afterlife

I've written a number of essays and articles to give Tessalation! an afterlife beyond Kickstarter. Sure, it's great to engage backers and to have a built- in support network for your project while it is being created. But for small publishing projects the potential is there to have a lasting impact beyond Kickstarter.

I've started the Tessalation! media blitz, which involves places stories about the project in various media in order to get the project out there. The first one ran today: an article for Brain, Child magazine about the need for diversity in children's books. This was a driving interest in the creation of my project and I'm so thrilled to have this outlet work with me.

How did I get in Brain, Child? Well, I have already written for the publication three times. Established relationships will go a long way to having editors accept your writing. But I'm pretty sure the publication's editor would have taken this one even if she didn't already know me, because I have studied the Brain, Child audience by always following the publications and seeing what kind of other work they accept.

Brain, Child has a pretty specific voice. It is more about the mother and her journey than the child. This isn't to say that Brain, Child doesn't care about kids. It does. But it recognizes that the journey of motherhood is a powerful one and that women need an outlet for the extreme transformation they experience in the process.

Thanks, Brain, Child! What do you think about diversity in children's publishing?