My brother-in-law Jeff has this saying I love:
"If you're going to do it, do it well!" -- Jeff Diesburg
Jeff is an art professor at Manchester University in Indiana, but he's not just talking about art projects. Anything worth doing is doing well.
I am applying that thought to every level of this Kickstarter process. I'm learning along the way, but I am also making decisions deliberately and thoughtfully. I'm not sure that I'll ever do one of these again -- who knows? -- but with such a powerful platform, the drive to do things well is strong indeed.
Creating Kickstarter Stretch Goals
You can go very wrong creating stretch goals for your project. Just check out some of the responses of frequent backers on this Kickstarter conversation about it.
Do it well and you can add value to a project and make fans for life. Do it poorly and you can really anger your earliest and biggest supporters.
I want fans for life, so I actually took a couple of days off Kickstarter to regroup and to think about what might be worth backers' time and my own. I've opted for a 16-page coloring book featuring tessellations from the book.
The Tessalation! Coloring Book
Working with one of my graphic designers I've been able to have five coloring pages made. If we reach the stretch goal of $10,000, I'll have a 16-page coloring book of all of the Tessalation! pages made and sent with backers' book packages.
Why coloring pages?
So that's the plan. Help me share and share alike and if we hit that magic number, you'll be getting a coloring book, too!
What do you think? Are you excited about getting a coloring book along with your Kickstarter reward?